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CALLING FOR NOMINATIONS – Submissions close on 23 October 2026

 

About ADA 2027

 

The Authority for Infocommunications Technology Industry of Brunei Darussalam (AITI), with the support of the Ministry of Transport and Infocommunications (MTIC), has officially opened the call of entries for the ASEAN Digital Awards (ADA) 2027. Local businesses and organisations in the private and public sectors are invited to submit entries showcasing their innovative information and communication technology (ICT) products and services.

The ADA, previously known as the ASEAN ICT Awards (AICTA), has been held annually since 2012 to recognise outstanding ICT achievements across the ASEAN region. This year, it is hosted by Brunei Darussalam and aims to set a benchmark for innovation and creativity, offer business opportunities, strengthen trade relations and raise awareness of ICT achievements both locally and internationally. It also serves as a platform to promote ASEAN digital products globally.

Award Categories

PUBLIC SECTOR PRIVATE SECTOR DIGITAL CONTENT DIGITAL INCLUSIVITY DIGITAL START-UP DIGITAL INNOVATION

Category Description

This consists of digital products service or programme which are public-sector related, such as e-government.

This consists of digital products service or programme which are private-sector related, such as Industrial application, e-logistics and supply chain management, finance industry application, communication, e-health, tourism and hospitality, etc.

Digital products service or programme which empower citizens/consumers to participate in the digital economy and society, through equipping them with the skills, motivation and opportunities to harness the power of digital technology and to go online safely.

This consists of digital products and/or services which are related to the process of combining text, sound, pictures and videos to create a diversion that holds the attention (i.e. entertainment) in the form of multimedia, infotainment, immersion and interaction.

Digital Startups at an early stage of inception (i.e., with commercialized product(s) or with a minimum viable product (MVP) with less than five (5) years in operation, which embrace digitalization and technological advancement to improve productivity, revamp business models and raise overall living standards amongst citizens/consumers to deliver social and economic impact.

Digital products service or programme arising from tertiary and research institutions, which promote innovation as a key competitive advantage to create outstanding impact on the way businesses operate or greatly enhance the quality of lives for end users.

Entry Nomination

Participation Eligibility

 

For Companies

Companies which are eligible to nominate their innovative product service must meet the following criteria:

  1. The company must be locally registered in the respective AMS.
  2. The company can either be 100% locally owned or for joint ventures between a local company and a foreign company, the foreign company in the joint venture can be either a company registered in another AMS or a company registered outside ASEAN whereby the shareholder/s within AMS must hold at least 51% of the total shares.

 

For Government

Ministries, departments or government-related entities in the respective ASEAN Member State (AMS).

Product Eligibility

 

The eligible product for ADA entry nomination must meet the following criteria:The company must be locally registered in the respective AMS.

  1. The intellectual property (IP) rights for the product must be owned by company which is eligible to nominate according to the company eligibility guideline in Section 2, part A, or its IP rights are owned by an offshore parent of the local company where the majority of the shares are in the local company.
  2. At least 51% of product development efforts (including research and development (R&D), and design) must be undertaken by the applicant within the AMS submitting the application.

Nominations Not Eligible for Entry

 

The following are non-eligible innovations for entry nomination:

  1. A product of which the main R&D and design efforts are executed in a non-ASEAN Member State, or of which the AMS is merely providing code-cutting services.
  2. An innovation or product with or without enhancement, which has won an ADA in the one (1) year period before the current competition.

Number of Entries

 

Each AMS can only nominate a maximum of three (3) submissions per entry category.

Each product and/or service is only eligible to participate in one category.

However, if a nominee has two (2) different products, that nominee can either choose to participate in the two (2) different products in the same category, or in two (2) different categories.

Interested participants are required to submit their details to

respective AMS Country Coordinator with a

product video presentation and must not be longer than three (3) minutes in MP4 format.

Submission of entries will be accepted until Friday, 23 October 2026.

For further inquiries, please email

ada2027@aiti.gov.bn

Downloadable forms

ADA 2027 Entry Form

ADA 2027 Judge Nomination Form

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