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Industry Workshops are organized by AITI as part of the initiative in assisting the local industry to develop and sustain by:
1.       Sharing information on new and future technologies and other relevant information; and
2.       Promoting awareness on the latest trends and techniques on common business areas such as finance and marketing.
The Art of Branding Workshop
Date of Event: 30th October 2014
Venue of Event: Seri Kerna Hall, AITI’s Office, Block B13, Kg Anggerek Desa
The workshop was facilitated by Mr. Lawrence Chong, Co-founder and CEO of Consulus Singapore. Among the topics discussed were the various methods to build a brand, creating a strategic brand roadmap and the step-by-step approach of building a brand. The workshop was attended by AITI Accredited Business (AAB) Status companies, production houses and members of the public.
The Art of Branding Workshop.jpg


The workshop is facilitated by four speakers who are specialist  in the field of Internet of Things (IoT). The workshop was conducted on 23 March 2016. Below is the slide of the presentation for your reference.