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ICT Savviness

​Description

“Program Celik ICT” also known as ICT Savviness Program is an initiative by AITI to promote digital literacy and ICT Savviness among general public.

The main objective of the program is:

  1. To educate individuals and general public on the benefit of using ICT in their businesses to improve their work productivity and reduce cost.

  2. To encourage the audience to use ICT to enhance their work productivity.

  3. To support Individuals who have local products and would like to expand their market outreach.

The current Initiatives under the program:

Website design workshop

The workshop aims to encourage local entrepreneurs to expand their market reach to local and regional consumers by providing insight and hands-on to website development. The program kick started with a series of web designing workshop using Mobirise software. The participants were introduced to create a user friendly website with a modern look and how to publish the website online. The module includes topics on design, themes, colour theory and storyboard. This workshop is customized to enhance the basic ICT skills and knowledge of individuals. The program is currently open to all districts in Brunei Darussalam to participate.

Go Live! Roadshow

AITI in its continuous effort to promote ICT usage in the community and develop ICT Savviness among the locals, has embarked on a Go Live! Program in which Village Consultative Councils’ members attended a half-day seminar on how to publish a website and an introduction of Online Marketing Platform by local online vendors.  This seminar was a sequel of the website development workshop completed in February 2018.

Digital Marketing Workshop

The workshop introduces the basic knowledge of digital marketing especially in social media marketing and e-mail marketing with an aims to improve the success of marketing and communication tools such as Advertising (Poster, website, brochures, etc) marketing, website development and product design by making them more attractive to potential audience, highlighting the most important information through good design techniques and communicate appropriate tone or feeling of the company or organization.