“Program Celik ICT” also known as ICT Savviness Program is an initiative by
AITI to promote digital literacy and ICT Savviness among general public.
The main objective of the program is:
To educate individuals and general public on the benefit of using ICT
in their businesses to improve their work productivity and reduce cost.
To encourage the audience to use ICT to enhance their work
To support Individuals who have local products and would like to expand
their market outreach.
The current Initiatives under the program:
Website design workshop
The workshop aims to encourage local
entrepreneurs to expand their market reach to local and regional consumers by
providing insight and hands-on to website development. The program kick started
with a series of web designing workshop using Mobirise software. The
participants were introduced to create a user friendly website with a modern
look and how to publish the website online. The module includes topics on
design, themes, colour theory and storyboard. This workshop is customized to
enhance the basic ICT skills and knowledge of individuals. The program is
currently open to all districts in Brunei Darussalam to participate.
Go Live! Roadshow
AITI in its continuous effort to promote ICT usage
in the community and develop ICT Savviness among the locals, has embarked on a
Go Live! Program in which Village Consultative Councils’ members attended a
half-day seminar on how to publish a website and an introduction of Online
Marketing Platform by local online vendors. This seminar was a sequel of
the website development workshop completed in February 2018.
Digital Marketing Workshop
The workshop introduces the basic knowledge
of digital marketing especially in social media marketing and e-mail marketing
with an aims to improve the success of marketing and communication tools such as
Advertising (Poster, website, brochures, etc) marketing, website development and
product design by making them more attractive to potential audience,
highlighting the most important information through good design techniques and
communicate appropriate tone or feeling of the company or organization.